Crowdsourcing – Wisdom of the Crowd

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Heidelberg, 16.05.2014. One of our BarCamp sessions included also my presentation about the topic Crowdsourcing.

Last year I came across this topic on the ‘Social Media Conference’ in Hamburg, where one of my student college and I went to. This conference was concentrating on new social media trends and functions for companies as well as Crowdsourcing.

While gaining more information about it afterwards, I decided to present it in our Barcamp, as most of the students of the module did not know what it was all about.

NOW:  What is Crowdsourcing?

Crowdsourcing is an efficient way for companies to do market research and advertisement all at once.  It is the use of the crowd as a source for new ideas, solutions, opinions, information and research on community platforms online.

The idea behind Crowdsourcing is the fact, that more heads are better than one!

This is why companies, like Heineken and their ‘idea-brewery’ platform, are using this method to gain new ideas as well as binding the customer or potential customer to the brand and to the company through the integration in a company’s process.

Besides, Wikipedia is also a Crowdsourcing platform (open), everyone can contribute with their knowledge and gain from others.

It shows that Crowdsourcing is for every individual no matter if they want to gain information or share their ideas. Furthermore, as the discussion of my presentation showed, this method can also be included in an organisational process of an event no matter if it is B2B or B2C.

It always makes the Crowd happy to contribute and be part of something!

Eva Holzhüter 

 

 

#imEventCamp: A personal reflection

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Bild: Elena Roch.

Heidelberg, 14.04.2014. It has almost been a week since we had our long awaited BarCamp and therefore it’s time for reflection. The feedback of the participants was very positive but, as we know from the success measurement session, if we want to measure the success of an event, we first have to set our goals and further decide if they are achieved.

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Bild: Elena Roch.

Firstly, they were to impart knowledge in a playful and creative way and by interactive self-development which is the best way to learn and take away something positive. Secondly, it was to try out a new type of conferences that could cross our paths in our future working life. This means to organize and evaluate this alternative meeting model in order to decide if it’s appropriate for a certain target group and topic. An additional benefit is that our event course at least organized one event during three years of studying at the same university.

So did we learn something on the EventCamp process? Personally, I can say in any case! The knowledge transfer enables to learn and understand the contents much easier compared to regular lesson with the flood of information that is writen down and sometimes can’t be assigned to the real world. In our sessions we really get confronted with the topics, even developed them by ourselves and put them in new contexts. No monologue – it arises a dialogue and as we learned in the dramaturgy session- this is the most adequate way to create valuable and memorable events. Further on, are we able to evaluate and select this meeting type for a certain occasion? We do, because we know how to perform it and we even experienced it. In my opinion, the goals are fully met and 100% of the participants that valuated the event indicated to revisit our event.

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Bild: Elena Roch.

Of course there are critical points that have to be improved, for example the size of the groups. I recognized that in the big discussion groups some people didn’t get the chance to speak. This might be enhaced through smaller groups where everyone is able to say something. Advertisement also should be spread so that more external people are attracted and it should be explained what a BarCamp is in forehand in order to motivate some of the participants to present their own topics. Nonetheless, perfectionism doesn’t exist and the BarCamp even exceed our expectations. We are glad to have a lecturer and a university that enables us to perform this event. Besides all of this, I learned how to cook chilli con carne for 80 people and solely this was worth it!

Elena Roch

Are QR-Codes a successful event marketing tool?

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Heidelberg, 03. April 2014. For our BarCamp ‘HimEventCamp’ I chose ‘QR Codes’ as a topic but the reaction in class as well as at the actual BarCamp, well I would say: SOBERING. So I asked myself if there might be already everything said. But both discussions in class showed: not really.

Since 2011 there has been an increased use of QR-codes within marketing campaigns but less during events. However, QR Codes store almost 3000bytes of data, either static or dynamic, for various purposes:

  • Website linking
  • Contact information
  • Emailing
  • Messaging
  • Geographical information
  • Text
  • Phone number

The only tool a smartphone­-user needs is a QR Code Reader. For that, there are multiple free options available for iTunes and Android. Also, there are many free as well as at cost QR Code creator available. Everyone just has to find his or her favorite.

The widely used (mostly black and white) squares which look like some random labyrinth on promotion and campaign posters and flyers can add real value to your company, your staff and event provided that they are implemented and put effectively. Looking back at the HimEventCamp we have learned that storytelling, speed, content and dramaturgy are proved crucial elements to a winning event. So why not supporting these elements with QR Codes during the three different stages of an event?

First stage: Pre-Event

Already at this stage the event marketing ideally starts building up dramaturgy starts telling the story of the event. However, due to the increase of printed advertisement a QR Code could help provide more information on the event (content) more quickly (speed) by only scanning the code instead of typing in a long and maybe difficult URL.

Second stage: the Event

During the phase the most common practice of QR Codes is for ticketing reasons. Here, the event attendees have either their entrance ticket on the smartphone and the code only has to be scanned or the code is on the name tag which also represents the ticket. However, besides the ticketing purpose QR Codes can also be used for gamification (scavenger hunt), for orientation (e.g. floor plan information, stand information, etc.) or for contact approach reasons.

Third stage: Post-Event

As every Event Manager knows, the post-event phase is as important as the pre-event and event. Because the follow-up of an event is as important for participants as it is for event managers especially if there pictures have been taken during the event. There are always post-event announcement to be made even if it is a ‘safe the date’ only.

Implementation:

Pre-Event Event Post-Event
Linking to

  • Event homepage
  • Previous event pictures/videos
  • Separate event information
    • Floor/stand plan
    • Program
    • Exhibitor index
  • Gamification
  • Ticketing/Name tag
  • At stands
    • Company data
    • Contact information
    • Email
  • At presentations
    • Speaker information
    • linking to presentation
  • Gamification
Follow-up with

  • pictures/videos
  • thank your notes and announcements
  • feedback survey

Coming back to the initial question if QR Codes could be an effective event marketing tool? Yes, BUT only if they create an added value not only for the event but also for the participants.

QR Codes can support the essential elements of an effective event –storytelling, speed, content and dramaturgy- due to its simple creation and usage. However, as with every marketing plan the use and goals of QR Codes need to be defined beforehand. In addition, they should NOT exchange any important information on a poster or flyer etc. as not everyone has a smartphone yet or does not use a QR Code reader. But most of all, the use of QR Codes should represent an added value for your event participant!!

-Vanessa Baumann-

Erstes öffentliches BarCamp an der HIM am 28. März 2014

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1897749 1420535284858712 1900566461 N in Heidelberg, 20. März 2014. Die Studiengruppe „International Eventmanagement Level 3“ veranstaltet im Rahmen des Level 3 Moduls „Meeting and Trade Fair Management“ das BarCamp  #imEventCamp  und lädt dazu ein:

Liebe BarCamp-Fans,

Gelangweilt von den traditionellen Konferenzen? Dann seid dabei bei unserem BarCamp ‘#imEventCamp’!

Wir (#imEventCamp) starten unser erstes öffentliches BarCamp an der HIM.

Datum: 28. März 2014

Uhrzeit: 09:30 bis 15:30 Uhr

Wo: Hochschule für Internationales Management Heidelberg (HIM)

Was sonst noch wichtig ist

Die Themen drehen sich rund um die Eventindustrie. Wie bei einem richtigen BarCamp wollen wir, dass ihr die interessantesten Themen auswählt, welche dann von uns präsentiert und von allen diskutiert werden! Gerne könnt ihr auch selbst Themen vorbereiten, die euch besonders interessieren und dann kurz und knapp vorstellen.

Also seid offen für Diskussionsrunden und gebt reichlich Input!!! 

Auch wenn die Themen hauptsächlich eventspezifisch sind, freuen wir uns auch über alle anderen, die Interesse daran haben, teilzunehmen (natürlich außerhalb der regulären Vorlesungen).

Die Sessions können nach BarCamp-Regeln jederzeit betreten und verlassen werden, wenn euch also ein Thema doch nicht so interessiert könnt ihr auch noch nach Beginn wechseln oder wenn ihr aus anderen Gründen nicht pünktlich zur Session da sein könnt, dürft ihr trotzdem noch gerne dazu kommen.

Wir wollen unser BarCamp auch in die virtuelle Welt erweitern, daher gilt: twittern ist während den Sessions ein Muss. Am besten richtet ihr euch also schon vorab ein Account ein, folgt @HimEventCamp auf Twitter und bringt eure Smartphones etc. aufgeladen mit zum Camp.

Für alle Infos Rund ums BarCamp schaut euch am besten dieses Video an.
https://www.youtube.com/watch?v=IQBCsBeWFew

Das #imEventCamp-Team freut sich auf euch!!!

Das BarCampLab „#imEventCamp“ öffnet seine Tore. Physisch und virtuell

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Erste Themensammlung BarCamp. Quelle: #iEC Jana Lenhardt.

Heidelberg, 06. Februar 2014.

HimhCamp

HimHcamp

HimHCAMP

himHcamp …

tough decision!

So lautet einer der ersten Tweets, die gestern über Twitter  live gingen. Versender war die  Studiengruppe „International Eventmanagement Level 3“. initiiert durch den  gemeinsamen Start des BarCamps  #imEventCamp  im Rahmen des Level 3 Moduls „Meeting and Trade Fair Management“ .

BarCamps, das sind ursprünglich aus der Nerdszene kommende, unkonventionelle Fachkonferenzen. Das kann man freakig finden, aber auch Konzerne wie die DB setzen mittlerweile auf diese Form des offenen Austauschs. Bei diesen sogenannten  „Unkonferenzen“ gibt es keine Teilnehmer – nur Akteure.  Es gibt keine Agenda im Vorfeld, sondern die Teilnehmer selbst bestimmen, worüber sie diskutieren werden. Das Wesen des BarCamps ist ein zeitlich fest strukturierter, ansonsten jedoch teilnehmerzentrierter Ansatz, der klaren, immer gleichen Regeln folgt. Eine Regel lautet: rede über dein BarCamp, twittere und blogge.

#imEventCamp diskutieren wir  praxisrelevante Fragen, zum Beispiel, anhand welcher  Kriterien man den Erfolg einer oft budgetintensiven b2b Veranstaltung messen kann.  Aber auch Trends, die wir beobachten. Zum Beispiel  die Aussage eines Experten „Content is not King any more.  What’s next?“.  Eine Aussage, über die man sich durchaus wundern kann und uns unweigerlich  in spannende, sicher auch konträre Diskussionen führen wird. Jeden Montag und Dienstag in der physischen  Welt. Und natürlich auch im virtuellen Raum. Die ganze Lehrveranstaltung ist zum Camp geworden: #imEventCamp.

Das Campgezwitschere ist live, jeder kann mitlesen und mitmachen  unter Twitter (@HimEventCamp, #imEventcamp) , in facebook (HimEventCamp: m.facebook.com/himeventcamp ) und unseren Blog werden wir auch demnächst freischalten. Darin werden wir Fachbeiträge veröffentlichen, Gedanken zu Themen, die wir diskutiert haben, aber auch den eigentlichen CampProcess beleuchten und reflektieren.

Das Experiment ist gestartet. Die Story wird weiter gehen. Wie? Lest mit und diskutiert mit!

Twitter: @SusanneDoppler, „#imEventCamp

Facebook: https://m.facebook.com/himeventcamp