Business Psychology - Structure
German Degree Bachelor of Arts
Option: Master programme 'Internationales Management'
Business Psychology is gaining ever more strategic importance for companies’ success, and the growth of the service sector puts Business Psychology graduates at a premium – they contribute insights into people’s motivation and behaviour and group dynamics, are critical and analytical and can design, conduct, analyse and evaluate empirical research. Graduates of the pathway will find employment opportunities in all areas that have to do with human behaviour in markets and organisations.
Business Psychologists use social scientific research methods to study people’s behaviour as consumers and as employees in order to better align their multiple and sometimes competing needs. The pathway qualifies students for careers requiring applied theoretical and methodological psychological competence. It is interdisciplinary as it combines generic management know-how with applied psychological knowledge and skills that relate closely to the demands of businesses in the areas of marketing/communication and HRM/organizational development.
Business Psychology plus Foreign Language
Broad-based and sound foreign language skills are essential for international mobility, career progression and professional development. Extensive language development opportunities in English plus either French or Spanish are therefore part of the standard programme. To bring students up to the level of fluency, style and confidence required in an international business context, Level 3 is taught and assessed in English. Students also have the opportunity to learn a third language from scratch from Level 2 onwards (depending on availability and student demand).
Foreign language modules develop students’ foreign language capability and business and cultural understanding in line with the QAA Language and Related Studies benchmark statement and the Common European Framework of Reference for Language Learning and Teaching (CEF). The CEF was designed to encourage cooperation between educational institutions all over Europe and in particular to provide a means of assessment of language competence which would be valid throughout Europe.