Zum Wintersemester 2017 / 2018
Programme - Event Management
German Degree Bachelor of Arts
Option: Master Programme 'International Management'
This pathway takes account of and addresses the professional demands of the fast-expanding Meetings, Incentives, Conventions, Exhibitions (MICE) industry. The pathway builds on a comprehensive education in business administration, combined with a specialized curriculum covering the management and engineering of congresses, conferences, fairs and events. Event management professionals increasingly offer their services to internationally-active clients. Companies all over the world progressively use the services of event and congress managers as an integral part of marketing communication and sales activities.
Eventmanagement plus Foreign Language
Broad-based and sound foreign language skills are essential for international mobility, career progression and professional development. Extensive language development opportunities in English plus either French or Spanish are therefore part of the standard programme. To bring students up to the level of fluency, style and confidence required in an international business context, Level 3 is taught and assessed in English. Students also have the opportunity to learn a third language from scratch from Level 2 onwards (depending on availability and student demand).
Foreign language modules develop students’ foreign language capability and business and cultural understanding in line with the QAA Language and Related Studies benchmark statement and the Common European Framework of Reference for Language Learning and Teaching (CEF). The CEF was designed to encourage cooperation between educational institutions all over Europe and in particular to provide a means of assessment of language competence which would be valid throughout Europe.