Marketing Management - Structure

German Degree Bachelor of Arts
Option: Master Programme 'Internationales Management'


Marketing & Corporate Communication

The aim of the pathway is to educate students in the terminology and concepts of marketing and corporate communications in an international business context. The qualification profile is aligned with the whole spectrum of strategic and operational marketing and communication activities comprising modern marketing management. There is a particular emphasis on theories, strategies, methods and instruments of marketing communication. The programme thus provides an opportunity for students to participate in the marketing functions central to all types of market orientated organisations all over the world.

Marketing & Corporate Communication and Foreign Languages

Broad-based and sound foreign language skills are essential for international mobility, career progression and professional development. Extensive language development opportunities in English plus either French or Spanish are therefore part of the standard programme. To bring students up to the level of fluency, style and confidence required in an international business context, Level 3 is taught and assessed in English. Students also have the opportunity to learn a third language from scratch from Level 2 onwards (depending on availability and student demand).

Foreign language modules develop students’ foreign language capability and business and cultural understanding in line with the QAA Language and Related Studies benchmark statement and the Common European Framework of Reference for Language Learning and Teaching (CEF). The CEF was designed to encourage cooperation between educational institutions all over Europe and in particular to provide a means of assessment of language competence which would be valid throughout Europe. Marketing & Corporate Communication employment opportunities