Zum Wintersemester 2017 / 2018
Programme - Tourism Management Structure
German Degree Bachelor of Arts
Option: Master Programme International Management
Our students acquire broad-based knowledge of the tourism industry, preparing them for careers in various sectors such as tour operations, passenger transport such as airlines or cruise ships, and hospitality, as well as for functional areas within tourism sector firms in the origin countries or destinations themselves. Having completed the study programme, they are thus able to enter careers in a variety of functions and areas.
In years 1 and 2 core tourism modules introduce students to the tourism system, key players, characteristics of the tourism product, as well as important terms and concepts in the tourism industry also analysing and evaluating current and future trends as well as customer needs. Modules such as Hotel Management and Air Transport Management allow students to broaden and deepen their knowledge and understanding of a particular tourism sector and investigate current practical industry examples. Moreover, modules such as Tourism Marketing and E-Commerce & Online Marketing develop students’ ability to apply the principles and techniques of offline and online marketing in tourism management. In addition, through the choice of pathway electives in year 3, students can specialize in particular aspects of the tourism sector such as International Tourism Planning & Development.
Tourism Management plus Foreign Languages
Broad-based and sound foreign language skills are essential for international mobility, career progression and professional development. Extensive language development opportunities in English plus either French or Spanish are therefore part of the standard programme. To bring students up to the level of fluency, style and confidence required in an international business context, Level 3 is taught and assessed in English. Students also have the opportunity to learn a third language from scratch from Level 2 onwards (depending on availability and student demand).
Foreign language modules develop students’ foreign language capability and business and cultural understanding in line with the QAA Language and Related Studies benchmark statement and the Common European Framework of Reference for Language Learning and Teaching (CEF). The CEF was designed to encourage cooperation between educational institutions all over Europe and in particular to provide a means of assessment of language competence which would be valid throughout Europe.