|Module Code||CM 470|
|Module Title||Culture in Society|
| Rationale |
|The market for cultural products and the context in which culture is produced are becoming more com-plex as a result of social differentiation and individualisation on the one hand, and globalisation and commercialisation on the other. Making culture accessible requires the ability to communicate to niche markets that are not attracted to traditional ‘high’ culture. Knowledge and understanding of interactions between culture and society enable cultural managers to evaluate critically the importance of social trends and current cultural debates in order to turn these into demand for cultural products. Moreover, an in-depth understanding of the reception and use of culture is necessary to judge the marketability of cultural artefacts. This module will therefore centre on ways of approaching the key issues posed by the relationships between the mass media and social, cultural and economic life. Students will engage with arguments about and research into the overall significance of communication of culture.|
|Aims|| This module aims to: |
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