Module Code AS 430
Module Title Latin America
Academic level Master
Credit value 5
Instruction English
Pre-requisites CM 410 - Intercultural Communication Theory
Co-requisites AS 410 - East Asia;
AS 420 - Middle East;
CM 430 - Intercultural Negotiation & Conflict Management
for Module
The rapid pace of globalisation means that many businesses today are subject to the influences from other parts of the world, as they have to liaise with business suppliers or customers overseas or manage workers from different cultural backgrounds. The main challenge of doing business with other countries is to recognize and appreciate the different social/political/cultural and economic realities in order to adapt planning, policies, and practices accordingly.
Economically Latin America is highly diverse, encompassing relatively wealthy and developed as well as poor and developing countries. The region has a history of political and economic instability and is cha-racterised by high levels of poverty and inequality. The countries’ national debts are high, the infrastruc-ture hardly developed and the exchange rate fluctuations burden the countries’ economies. At the same time, the region has high development potential, offering many opportunities for investment in promising sectors.
Historically, Latin America has been influenced by Europe and still has strong cultural, social and eco-nomic ties to the “old world”. However, in political-legal, socio-cultural, and technological respects, Latin America also exhibits fascinating contrasts in comparison with Europe, as well as with the other regions studied on the programme. The marked contrasts with European countries in all the PESTL factors mean that doing business there or with people from there is a challenge and a risk.
The module will cover cultural and social aspects, drawing on theory, research and practice, which students must be aware of in order to be able to cooperate successfully with local actors. Students deal with the context and specifics of economic development in the region and acquire knowledge of business practices and management techniques which are characteristic for the region. Students will be challenged to actively examine and compare different aspects of the region’s business environments with Europe (Germany) for the purpose of developing better business understanding and skills in a global context.
The module builds on the module Intercultural Communication Theory and complements the other Area Studies modules, Strategic Communication in International Contexts, Strategic Leadership in International Contexts, and Intercultural Negotiation & Conflict Management.
Aims This module aims to:
  1. investigate Latin America as a cultural area, the ways in which it differs from and is similar to the European cultural area, and the consequences for international business;
  2. develop understanding of the cultural, socio-political and economic context of, and current inter-national social, political and economic trends shaping, Latin America;
  3. enable students to develop an in-depth understanding of the business risks and opportunities in Latin America and how to avoid/exploit them;
  4. develop and encourage confidence in the use of appropriate learning, analytical and discursive skills.