|Module Code||CM 420|
|Module Title||Strategic Communications in International Contexts|
|Pre-requisites||CM 410 - Intercultural Communication Theory|
|Co-requisites||LM 420 - Strategic Leadership in International Contexts|
| Rationale |
| The module Strategic Communications in International Contexts investigates the challenges and opportunities posed by multicultural and intercultural business contexts for communication, how these differ from national/culturally homogenous contexts, and the theories, models and tools available to deal with them. |
This module develops an understanding and critical awareness of the strategic nature of communication in an intercultural context, its integrative role as a management function, and the contribution it makes to the achievement of strategic business objectives. It has as its primary objective the enabling of effective, planned communication across a range of media to secure understanding and commitment of multicultural stakeholders to the mission, strategy and attainment of organisational objectives.
Students will be provided with the tools to develop and evaluate communication plans for organisations which operate in an international environment, and to make decisions e.g. as to the risks and benefits of standardisation vs. adaptation to different cultural contexts
The module builds on the module Intercultural Communication Theory and complements the module Strategic Leadership in International Contexts.
|Aims|| This module aims to: |