Module Code AS 410
Module Title East Asia
Academic level Master
Credit value 5
Instruction English
Pre-requisites CM 410 - Intercultural Communication Theory
Co-requisites AS 420 - Middle East;
AS 430 - Latin America;
CM 430 - Intercultural Negotiation & Conflict Management
for Module
The rapid pace of globalisation means that many businesses today are subject to the influences from other parts of the world, as they have to liaise with business suppliers or customers overseas or manage workers from different cultural backgrounds. The main challenge of doing business with other countries is to recognize and appreciate the different social/political/cultural and economic realities in order to adapt ones’ business plans, policies, and practices accordingly.
Economically, East Asia has established itself as one of the world’s most dynamic growth regions, with China developing into a major player in the world economy. As such the countries making up the region are key procurement/sales markets but also production locations for Western companies. With increasingly well-qualified workforces and their own market-leading companies, East Asian countries present both a challenge and an opportunity for businesses in Europe or North America.
In political-legal, socio-cultural, and technological respects, East Asia exhibits fascinating contrasts and similarities in comparison with Europe and the other regions studied on the programme. The marked contrasts with European countries in all the PESTL factors mean that doing business there or with people from there is a challenge and a risk.
The module will cover cultural and social aspects, drawing on theory, research and practice, which students must be aware of in order to be able to cooperate successfully with local actors. Students deal with the context and specifics of economic development in the region and acquire knowledge of business practices and management techniques which are characteristic for the region. Students will be challenged to actively examine and compare different aspects of the region’s business environments with Europe (Germany) for the purpose of developing better business understanding and skills in a global context. Given its economic and political strength, the module will focus on China and refer to other East Asian countries (Japan, Korea, Hong Kong, Taiwan, Singapore) as appropriate.
The module builds on the module Intercultural Communication Theory and complements the other Area Studies modules, Strategic Communication in International Contexts, Strategic Leadership in International Contexts, and Intercultural Negotiation & Conflict Management.
Aims This module aims to:
  1. investigate East Asia as a cultural area, the ways in which it differs from and is similar to the European cultural area, and the consequences for international business;
  2. develop understanding of the cultural, socio-political and economic context of, and current international social, political and economic trends shaping, East Asia;
  3. enable students to develop an in-depth understanding of the business risks and opportunities in East Asia and how to avoid/exploit them;
  4. develop and encourage confidence in the use of appropriate learning, analytical and discursive skills.