Module Code AS 420
Module Title Middle East
Academic level Master
Credit value 5
Instruction English
Pre-requisites CM 410 - Intercultural Communication Theory
Co-requisites AS 410 - East Asia;
AS 430 - Latin America;
CM 430 - Intercultural Negotiation & Conflict Management
for Module
The rapid pace of globalisation means that many businesses today are subject to the influences from other parts of the world, as they have to liaise with business suppliers or customers overseas or manage workers from different cultural backgrounds. The main challenge of doing business with other countries is to recognize and appreciate the different social/political/cultural and economic realities in order to adapt planning, policies, and practices accordingly.
Economically, the Middle East is a highly diverse region, encompassing rich oil exporting states, diversi-fied western-style economies as well as poor developing countries. The oil industry continues to domi-nate the entire region, both due to the wealth that it creates and its effects on the movement of labour. With the efforts to diversify its economies away from oil in recent years, for example through the devel-opment of tourist destinations, the Middle East has become a fast-growing, dynamic region, with the countries increasingly opening up to western business. However, the region has long suffered from cul-tural, religious, political conflict. The resulting instability makes doing business here unpredictable.
In political-legal, socio-cultural, and technological respects, the Middle East exhibits fascinating contrasts and similarities in comparison with Europe and the other regions studied on the programme. The marked contrasts with European countries in all the PESTL factors mean that doing business there or with people from there is a challenge and a risk.
The module will cover cultural and social aspects, drawing on theory, research and practice, which students must be aware of in order to be able to cooperate successfully with local actors. Students deal with the context and specifics of economic development in the region and acquire knowledge of business practices and management techniques which are characteristic for the region. Students will be challenged to actively examine and compare different aspects of the region’s business environments with Europe (Germany) for the purpose of developing better business understanding and skills in a global context.
The module builds on the module Intercultural Communication Theory and complements the other Area Studies modules, Strategic Communication in International Contexts, Strategic Leadership in International Contexts, and Intercultural Negotiation & Conflict Management.
Aims This module aims to:
  1. investigate the Middle East as a cultural area, the ways in which it differs from and is similar to the European cultural area, and the consequences for international business;
  2. develop understanding of the cultural, socio-political and economic context of, and current inter-national social, political and economic trends shaping, the Middle East;
  3. enable students to develop an in-depth understanding of the business risks and opportunities in the Middle East and how to avoid/exploit them;
  4. develop and encourage confidence in the use of appropriate learning, analytical and discursive skills.