Modul-Code TM 220
Modul-Titel Reiseveranstaltermanagement · Travel Business Management
Level Level 2
Credits 5
Sprache German
Grundlagen TM100 - Introduction to Tourism Management
TM 230 - Managing Tourism Operations;
TM 260 - Tourism Marketing Principles & Communication
Hintergrund This module takes an integrative approach to investigating and understanding different forms of the travel business with the key aim of arranging all-inclusive trips and individual services (e.g. business travel organization/unit und destinations) as well as combining, managing and developing and purchasing tour packages (e.g. Tour Operators). Depending on their form of organisation, category, location, design and target market, these tourism industry companies pose a variety of challenges with regard to their management. Additionally, by comparing and contrasting them during the module, the range of possible tasks, management techniques and strategies in the travel business is made apparent.
Tour Operators, for example, are responsible for combining the individual components (transport, accommodation, etc.) of a tourism package to form an attractive product at an acceptable price to the market. They are important players in the tourism industry at the interface between consumers and suppliers of tourism services.
Destinations are of central importance for tourism and travel management and are nowadays very often regarded and managed as competitive units. They are often managed and developed by Destination Management and Marketing Organisations (DMO) in a similar way to the management of Tour Operators and Travel Agencies in general.
Business tourism is a high-spending form of tourism, business travellers are the core market for many airlines and hotel chains. Business travel is the major form of tourism in many urban destinations. In international companies there has been a progressive trend not only to establishing guidelines and procedures for planning, implementing and analysing the effectiveness of business travel, but also to implementing internal business travel units or long-term cooperation with special business travel agencies. Both trends were boosted by the world economic crisis 2008-09 and are still increasing.
Currently, the internet and “dynamic packaging” are replacing traditional forms of Tour Operators, Business Travel Management and Marketing and are changing the tourism market, including sales channels and the meaning of travel agencies, as well as the travel business in an irreversible way. Therefore, the function and strategic usage of new media in purchasing, bundling, distributing and selling, especially the internet, E-commerce and dynamic packaging, is important part of this module.
The module is underpinned at Level 1 by ‘Tourism Business Operations’, in which students are introduced to the characteristics of and relationships between tour operators, hospitality, air transport and the tourism product. The module complements the Level 2 modules ‘‘Tourism Marketing Principles & Communication’ and ‘Managing Tourism Operations’, and serves as preparation for the Level 3 modules ‘New Business Development’ and ‘International Tourism Planning & Development’.
Modulziele This module aims to:
1) examine the specific challenges and opportunities of the international tour operator, destination and business travel
     market and appropriate management strategies to deal with challenges and exploit opportunities;
2) develop students’ understanding of how tour operators, destination management organisations (DMO) and
     business travel organizations (BTO) are managed at the strategic and operational level and how this is influenced
     by e-commerce, e.g. new media, dynamic packaging via internet and the internet in general;
3) develop students’ understanding of the interrelationship and dependency of tour operators, DMOs, business travel
    management units, service providers, promote critical reflection on current and future developments in tourism
4) promote critical reflection on future developments in tourism operations.