Modul-Code CM 330
Modul-Titel Fundraising Management
Level Level 3
Credits 5
Sprache English
Grundlagen ---
komplementäre
Module
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Hintergrund The financing of not-for-profit initiatives and activities has grown in importance as a result of the limited public funds with which most non-commercial activities are resourced. This situation requires new and creative approaches to fundraising, and managers with the necessary knowledge and skills to develop them. With a focus on enhancing the employability of students, the module investigates an integrated range of fundraising issues from the practical skills and attributes needed by managers with fundraising responsibility, to the development and evaluation of fundraising strategies. Fundraising is becomingly increasingly important for the success of projects and events in types of business.
Modulziele This module aims to:
1) provide students with structured opportunities to develop core fundraising knowledge and skills;
2) explore critically various fundraising approaches and techniques in the context of organisational mission and strategy;
3) develop students’ ability to identify and communicate a compelling fundraising case and establish productive
    relationships with individuals and organisations;
4) develop students’ analytical, planning and evaluative skills that can be applied to strategic fundraising management
    tasks.