Modul-Code BM 310
Modul-Titel International Corporate Strategy
Level Level 3
Credits 10
Sprache English
Grundlagen BM 220 - Financial Reporting & Management Accounting
All other level 3 core modules
Hintergrund Corporate strategy sets the long-term goals for the whole organization and directs managerial decision making. It is important for students to develop an understanding of the dimensions of corporate strategy as well as the processes necessary to formulate and implement such strategy. Well-founded, rational, strategic decision-making relies on the systematic analysis of the firm itself with its strengths and weaknesses, its markets and the environment in which the firm is operating. Thorough analysis provides the basis for preparing decisions about strategic courses of action.
Although important, strategic decision making should not only rely on qualitative assessments, but also requires quantitative analysis. The module thus integrates quantitative company appraisal techniques to provide students with broad-based competence in strategic decision making. Once a certain strategy has been decided on, it is necessary to implement it in an effective manner, to evaluate performance, and to feed information back from the evaluation into the next round of strategic decision-making. The module therefore concludes by investigating these phases of the strategic management process.
The module builds on students’ knowledge and skills gained at Level 1 (‘Business Context & Functions’; ‘Accounting’) and Level 2 (‘Financial Reporting & Management Accounting’). With its holistic approach, the module is an opportunity for students to bring together understanding and skills from a range of functional areas. The module complements the core module ‘International Marketing Strategy’, which adopts a market-focussed approach to strategic analysis.
Modulziele This module aims to:
1) provide students with the ability to appraise a company in a strategic management context;
2) apply strategic analysis techniques and explore their limitations;
3) provide an understanding of the strategic management process and its use as well as limitations in practice.